The Era of Creativity: A New Business Paradigm

Creativity, the basis for innovation capability, has become an essential key factor to entrepreneurial success today. To create new ideas and innovative solutions in a rapidly changing world, companies need to provide the right conditions for creative thinking to thrive. Culturesphere helps companies and organisations to foster their innovation capablities with a focus on three distinct spheres of innovation culture: Creative Environments, Enabling Processes, Shared Values.

The Power of People

People, with their creativity and talent, their engagement and motivation, determine business success today. Making full use of a company’s internal innovation capabilities and intellectual resources is essential for achieving and sustaining a competitive advantage. Culturesphere offers therefore distinct services that support people as the drivers of a company’s vision with participatory experiences, co-created symbols and stimulating environments.

The Art of Mastering Creative Thinking

Creativity can’t be ordered or forced, however, it can be nurtured. In order for it to thrive, it requires specific inspirational and emotional frameworks, and enabling processes. Let’s learn from the masters of creativity: Artists and designers are experts in associative thinking, storytelling, experimenting and are well-equipped for dealing with uncertainty and decision-making in complex conditions. Culturesphere utilizes the approaches and methods from art, craft and design culture to support companies and organizations to successfully master the economy’s demand for creativity.

Spheres of Innovation Culture

Culturesphere focuses on three distinct spheres of innovation culture: Creative Environments, Enabling Processes, Shared Values – a holistic approach that considers all three spheres as interconnected and crucial for successfully building a sustainable innovation culture.

Culturephere Innovation Culture Approach
Culturesphere, Emmanuel Heringer, Gmund Paper, Ingrid Ruegemer, Oliver Szasz
Creative Environments

Innovative thinking can only flourish in conditions that provide room for experimentation, encourage openness for ideas, allow freedom to fail and to learn, and last but not least, trigger new perspectives.

Culturesphere supports companies in their pursuit to establish unique environments and creative atmospheres that inspire new ways of thinking and a creative attitude.

Culturesphere curates unique interventions and art-infused experiences that help to make abstract visions tangible, foster motivation, communicate corporate values and support a company’s corporate culture.

Culturesphere, tactile-thinking
Enabling Processes

Today’s complex challenges require enabling methods that provide effective tools for idea generation, concept development and strategic decision-making processes.

Culturesphere consults companies in creative leadership strategies and offers custom-tailored, practice-based master classes that function as catalysts for both individual and organisational creativity, team collaboration, communication and knowledge transfer.

Culturesphere activates people’s creative potential and confidence; helps to make abstract ideas tangible; and supports the development of innovation strategies.

Culturesphere Innovation Culture Metaphor
Shared Values

A company’s innovation culture requires motivation and effective communication of shared values and visions in order to make new ideas, challenging strategies or behaviour changes become a reality.

Culturesphere utilizes the power of embodied metaphors, co-creation and storytelling to make corporate values and abstract visions tangible and communicable in order to support change processes.

Culturesphere develops informative and inspirational artefacts that materialize a shared sense of identity, enhance engagement and create a positive employee branding experience.

Intangible, yet Valuable

A company’s internal innovation capabilities and intellectual resources are essential for achieving and sustaining a competitive advantage in today’s fast-changing business environment. Employees, with their unique qualifications, experiences and social behavior are the key agents of a company‘s organisational culture. They are the drivers behind innovative products and services. Hence people, with their creativity and talent, their engagement and motivation, determine business success today. Culturesphere therefore focuses on enabling people and on fostering powerful and precious intangible and intellectual assets that help innovation to thrive. Our activities have positive effects on:

Human Capital

• Employee Engagement
• Employee Loyalty
• Employee Wellbeing
• Motivation
• Flexibility
• Creativity

Relational Capital

• Brand Image
• Customer Engagement
• Social Networks
• Informal Relationship
• Trust

Structural Capital

• Organisational Culture
• Corporate Values
• Informal Routines
• Interpersonal Relationships
• Shared Sense of Identity

In Practice: Examples of Recent Projects

Seeding Sustainable Futures was a two-stage project conceived for the Bavarian Academy for Environment, Health and Sustainable Development. The project addressed opportunities of digital change in connection with sustainable developement goals in companies and organisations. In stage one over 150 participants crafted a collaborative art installation consisting of individually hand modeled clay seeds. The aim of the Seeding Sustainable Futures workshop was to provide a positive collective experience and to create a physical metaphor that communicates on an emotional and symbolic level rather than on a rational and abstract level.

Culturesphere, Seeding Sustainable Futures, Ingrid Ruegemer, Oliver Szasz, Innovation, Tactile Thinking, Co-Creation, Art, Craft

Seeding Sustainable Futures was a project conceived for the Bavarian Academy for Environment, Health and Sustainable Development. During a one-day workshop hundreds of hand made clay seeds were created and displayed in form of an outdoor art installation. At the end of the workshop day the seeds got divided among the participating consultancy firms and were taken to their new homes – to about 60 consultancy offices across Bavaria – where they act as a physical manifestation of the collective experience and help to sustain a shared sense of awareness for sustainable behavior.

Culturesphere, Gmund Papier, Werner Kroener, Reinhold Ludwig, Art Aurea, Bernd Thiedmann, Oliver Szasz

Culturespere hosted a panel talk with renowned speakers from the corporate sector, journalism, science and art discussed the topic: John Wai Lam, Global Client Collaboration, Steelcase – Reinhold Ludwig, Editor-in-Chief and Publisher, Art Aurea – Prof. Werner Kroener, Creativity Researcher and Artist – Bernd Thiedmann, Coach and Director, Mensch und Veränderung. The panel talk was part of the Munich Creative Business Week 2019.

Culturesphere - Crafting New Perspectives - Ingrid Ruegemer, Oliver Szasz, Gmund Paper, Michal Fargo, Stewart Hearn, Emmanuel Heringer, Susanne Holzinger, Cecil Kemperink, Richard McVetis, Laurenz Stockner, Peter Vogel

The exhibition presented eight award-winning artists, whose individual methods and exceptional approaches trigger new thinking and make fundamental principles of innovation tangible. Artists: Michal Fargo, Stewart Hearn, Emmanuel Heringer, Susanne Holzinger, Cecil Kemperink, Richard McVetis, Laurenz Stockner, Peter Vogel. The exhibition was part of Munich Creative Business Week 2019 and was hosted by GMUND Paper.

Culturesphere Multisensory Art Installation, Gmund Paper
TRADITION & INNOVATION – Multisensory Installation

The installation Tradition & Innovation made the traditional craft of papermaking and the innovative world of Gmund Paper tangible for all senses.  The installation was conceived and realised by Culturesphere in cooperation with GMUND Paper and was shown at the innovation event „Servus Zukunft“ during Munich Creative Business Week 2019 and at the „Unfolded“ Design Festival 2019 at Gmund Paper.

CO-CREATION – Collaborative Artefact

Culturespere made the MCBW claim „Design connects“ tangible in form of an interactive installation. The installation invited visitors of the innovation event „Servus Zukunft“ to share their ideas for future regional developments on cards, which they then assembled – into existence came a collaborative artefact, which united the diversity of visions into one physical symbol. The installation was conceived and realised by Culturesphere in cooperation with GMUND Paper and was taking place during Munich Creative Business Week 2019.

Some More Impressions of Our Recent Activities...
Culturesphere, Installation, Unfolded Festival, Gmund
Culturesphere, Installation, Gmund
Two Perspectives – One Mission

We – Ingrid Rügemer and Oliver Szasz – are a multidisciplinary team with diverse backgrounds and expert knowledge, which enables us to bring a fresh approach and a unique set of services to the table. We joined forces out of a shared passion for art, craft and design culture and its powerful proposition for nurturing innovation in a organisational context. Together with an international network of collaborators we follow one mission: Providing inspirational and emotional frameworks that nurture innovation capacities and creative thinking at today’s workplace.

Ingrid Ruegemer, Co-Founder & Artistic Director, Culturesphere
Ingrid Rügemer
Co-Founder / Artistic Director

Ingrid’s experience roots in the practical and intellectual engagement with material culture, design strategy and brand building. Additionally to her bachelor degree in communication design she holds a master’s degree in Ceramic Design from the renowned Central Saint Martins College of Art and Design London, and has established herself as an internationally recognised ceramic artist. Her objects and designs are about perceptual awareness as well as the sensory aspects of emotions and man-object relations. Combining her substantial experience in brand development and design strategies with her expertise in craft-oriented design and her well established global network of fellow artists make her the ideal Artistic Director for Culturesphere, a company that strives to connect the creative power of art, craft and design with the corporate world.

Oliver Szasz, Co-Founder & Innovation Director, Cultursphere
Prof. Oliver Szasz
Co-Founder / Managing Director

Oliver has a background in communication design, design thinking and design management, and received a master’s degree in design studies from Central Saint Martins College of Art and Design London. He holds a professorship in media and communication design at Macromedia University and is responsible for the international design management master program at campus Munich. Prior to his teaching position he successfully ran a multidisciplinary design studio in London for over ten years. His research and project work for major international companies is concerned with creativity studies, human-centred innovation, design thinking and sustainability. He initiated and organized numerous internationally acknowledged conferences, design events and workshops about design as an innovation discipline. With a unique combination of theoretical expertise, practical experience, and a holistic view on design and innovation, he is considered a highly esteemed asset to Culturesphere.

Let's Get in Touch...

We hope that our proposal caught your interest. We are happy to set up a meeting for a more elaborate and personal presentation. And we would love to hear about your challenges. Don’t hesitate to get in touch…

Culturesphere Studio, Horemansstr. 30, Munich


Culturesphere GmbH
Horemansstr. 30,
80636 Munich, Germany
T: +49 (0)89 2459 3325

Culturesphere instagram: @culture_sphere



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