Tradition and Innovation.

Culturesphere designed and presented a multi-sensory paper installation, which made the traditional and at the same time innovative world of Gmund Papier tangible for all senses. Gmund Paper – a brand that unites tradition and innovation and has been living paper culture at the highest level for 180 years. Today, Gmund Papier is a high-tech company that is appreciated worldwide for its innovative products. At the same time the company has always remained close to home and is proud of its location in the Mangfall Valley. For Gmund Papier, it is therefore no question to conserve the natural resources of their environment and to act in an environmentally conscious manner. The installation Tradition & Innovation visualised the drying process of the traditional handmade paper production with papers from the current Gmund collection. In addition, subtle sound effects drew special attention to the element of water, which still plays an essential role in the papermaking process today.

The installation was conceived and realised by Culturesphere in cooperation with GMUND Paper and was shown at Gmund Paper as part of the innovation event “Servus Zukunft” during the Munich Creative Business Week 2019 and at the “Unfolded” Design Festival 2019.