The Arts as a Catalyst for New Thinking
The arts, with their explorative view on the world and their distinctive access to creativity, have a unique potential to make a valuable contribution not only to societal but also to organisational development. They have always had a firm place in institutions and organisations as they represent an important part of our material culture and thus manifest values and mindsets. However, especially in times of crisis and change, and given the urgent need to develop profound innovations, convey sustainable values and implement future-oriented visions, the arts play an increasignly significant strategic role in organisational contexts. The arts and their artefacts, approaches and methods, can help in many ways to strengthen the identities, cultures and innovation capabilities of organisations and thereby enhance value creation: from inspiring, motivating and enabling individual employees, to supporting creative leadership and developing strategies, to communicating visions.
Die Künste mit ihrem forschenden Blick auf die Welt und ihrem besonderen Zugang zu Kreativität haben ein einzigartiges Potenzial, einen wertvollen Beitrag nicht nur zu gesellschaftlichen sondern auch unternehmerischen Entwicklungsprozessen zu leisten. Sie hatten immer schon einen festen Platz in Institutionen und Organisationen, da sie einen wichtigen Teil unserer materiellen Kultur darstellen und somit Werte und Denkweisen manifestieren. Doch gerade in Zeiten der Krisen und des Wandels, und angesichts der dringlichen Notwendigkeit tiefgehende Innovationen zu entwickeln, nachhaltige Werte zu vermitteln und zukunftsweisende Visionen umzusetzen, spielen die Künste eine immer bedeutendere strategische Rolle in unternehmerischen Kontexten. Die Künste und ihre Artefakte, Ansätze und Methoden können in vielfältiger Weise helfen die Identitäten, Kulturen und Innovationsfähigkeiten von Organisationen zu stärken und somit Wertschöpfungspotentiale zu steigern: von der Inspiration, Motivation und Befähigung einzelner Mitarbeiter, über die Unterstützung von Creative Leadership und Entwicklung von Strategien, bis hin zur Vermittlung von Werten und Visionen.
Making abstract concepts tangible: Crafting New Perspectives
Communicating values & visions: Seeding Sustainable Futures
The Arts, organisational culture and identity: Materiality and meaning are elementary building blocks to experiencing and constructing of organisational culture. Die Künste, Organisationskultur und Identität: Materialität und Bedeutung sind elementare Bausteine für das Erleben und die Konstruktion von Organisationskultur und Identität.
The Arts and Innovation Culture
Culturesphere strategically positions the arts, their approaches, methods and artefacts in corporate contexts supporting organisations in strengthening their culture of innovation in three specific areas: in creating a unique and stimulating corporate environment, in develping enabling methods to nurture talent and in communicating values and vision.
Culturesphere positioniert die Künste, ihre Ansätze, Methoden und Artefakte strategisch im Unternehmenskontext unterstützt Organisationen bei der Stärkung ihrer Innovationskultur in drei spezifischen Bereichen: bei der Schaffung eines einzigartigen und anregenden Unternehmensumfelds, bei der Entwicklung befähigender Methoden zur Förderung von Talenten und bei der Vermittlung von Werten und Visionen.
Creative Environments
Innovative thinking can only flourish under conditions that leave room for experimentation, encourage receptiveness to fresh ideas and open up new perspectives. These conditions are significantly influenced by physical environments, as our physical, emotional and cognitive experiences are closely interconnected. Culturesphere supports organisations in their efforts to establish stimulating environments and creative atmospheres that are unique, authentic and encourage new ways of thinking.
Enabling Methods
Today’s complex challenges require methods that provide effective tools to support associative thinking and idea generation, interdisciplinary communication and collaboration, knowledge transfer and strategic decision-making processes. Culturesphere offers unique arts-based approaches and methods as catalysts to help organisations activate their creative potential and innovativeness.
Communicating Visions
Turning visions into reality requires effective communication and motivation. Abstract ideas, ambitious strategies, challenging change processes and organisational values must be comprehensible to everyone to be successfully implemented. The arts, with their embodied approaches make abstract values and visions tangible. Culturesphere supports organisations in their journey to communicate visions and create a shared sense of identity with the empowering visual, symbolic, emotional and aesthetic qualities of the arts.
The Arts and Intangible Values
The arts in a strategic context not only have the potential to strengthen the internal innovation capacity and intellectual resources, arts-based initiatives also have a positive impact on the highly valuable intangible dimensions of organisations:
Human Dimension
• Employee Engagement
• Employee Loyalty
• Employee Wellbeing
• Motivation
• Creativity
Relational Dimension
• Brand Image
• Customer Engagement
• Social Networks
• Informal Relationship
• Trust
Structural Dimension
• Organisational Culture
• Corporate Values
• Informal Routines
• Interpersonal Relationships
• Shared Sense of Identity
This is what our clients say about us...
Bavarian Research Alliance
“The magnificent workshop brought us closer to concrete problem solutions. Particularly, it demonstrated ways and means how people can reach out to others and interact playfully and in an unbiased manner across disciplines and levels of hierarchy in order to successfully work together on joint problems. The moderation, know-how and atmosphere were utmost coherent and convincing.”
Dr. Susanne Schmitt,
CEO, Bavarian Research Alliance, Department For Gender Care
www.bayfor.org
Aobis
“The innovative workshop “Hand, Heart and Head – making the future “tangible” inspired all participants. Prof. Oliver Szasz demonstrated with great humour how to better understand complex problems in a playful way and by means of metaphorical interpretation of objects. He showed how central the hand-brain connection is for the effective processing and communication of complex content and how creativity can be sparked in adults as well. It was an impressive example of how much imagination and creative power is in all of us.”
Matteo Corona,
Chief of Marketing, AOBIS
www.aobis.de
BLVKK
“A successful mixture of team building and strategy workshop, which continues to work effectively in the long term. Especially for new and heterogeneous teams, this form of workshop is a good way to achieve a highl level of shared understanding in an atmosphere of mutual appreciation.”
Carola Kupfer,
President BLVKK (Bavarian regional association of the cultural and creative industries)
www.blvkk.de