The Era of Creativity: A New Business Paradigm

Creativity, the basis for innovation capability, has become an essential key factor to entrepreneurial success today. To create new ideas and innovative solutions in a rapidly changing world, companies need to provide the right conditions for creative thinking to thrive. Culturesphere helps companies and organisations to foster their innovation capabilities with a focus on three distinct spheres of innovation culture: Creative Environments, Enabling Processes, Shared Values.

The Power of People

People, with their creativity and talent, their engagement and motivation, determine business success today. Making full use of a company’s internal innovation capabilities and intellectual resources is essential for achieving and sustaining a competitive advantage. Culturesphere offers therefore distinct services that support people as the drivers of a company’s vision with participatory experiences, co-created symbols and stimulating environments.

The Art of Mastering Creative Thinking

Creativity can’t be ordered or forced, however, it can be nurtured. In order for it to thrive, it requires specific inspirational and emotional frameworks, and enabling processes. Let’s learn from the masters of creativity: Artists and designers are experts in associative thinking, storytelling, experimenting and are well-equipped for dealing with uncertainty and decision-making in complex conditions. Culturesphere utilizes the approaches and methods from art, craft and design culture to support companies and organizations to successfully master the economy’s demand for creativity.

Spheres of Innovation Culture

Culturesphere focuses on three distinct spheres of innovation culture: Creative Environments, Enabling Processes, Shared Values – a holistic approach that considers all three spheres as interconnected and crucial for successfully building a sustainable innovation culture.

Culturesphere, Emmanuel Heringer, Gmund Paper, Ingrid Ruegemer, Oliver Szasz
Creative Environments

Innovative thinking can only flourish in conditions that provide room for experimentation, encourage openness for ideas, allow freedom to fail and to learn, and last but not least, trigger new perspectives.

Culturesphere supports companies in their pursuit to establish unique environments and creative atmospheres that inspire new ways of thinking and a creative attitude.

Culturesphere curates unique interventions and art-infused experiences that help to make abstract visions tangible, foster motivation, communicate corporate values and support a company’s corporate culture.

Culturesphere, tactile-thinking
Enabling Processes

Today’s complex challenges require enabling methods that provide effective tools for idea generation, concept development and strategic decision-making processes.

Culturesphere advises companies in creative leadership strategies and offers custom-tailored, practice-based master classes that function as catalysts for both individual and organisational creativity, team collaboration, communication and knowledge transfer.

Culturesphere activates people’s creative potential and confidence; helps to make abstract ideas tangible; and supports the development of innovation strategies.

Culturesphere Innovation Culture Metaphor
Shared Values

A company’s innovation culture requires motivation and effective communication of shared values and visions in order to make new ideas, challenging strategies or behaviour changes become a reality.

Culturesphere utilizes the power of embodied metaphors, co-creation and storytelling to make corporate values and abstract visions tangible and communicable in order to support change processes.

Culturesphere develops informative and inspirational artefacts that materialize a shared sense of identity, enhance engagement and create a positive employee branding experience.

Recent Projects, Collaborations and Research
Embodied Thinking, Culturesphere, Ingrid Ruegemer, Oliver Szasz
MATTER FORMS DIALOGUE – Embodied Metaphors

Matter Forms Dialogue was part of the exhibition The Era Of Creativity which was presented at Munich Creative Business Week 2020. The installation explores the agency of matter in form of embodied metaphors as instruments of interdisciplinary communication and creative collaboration. Embodied metaphors assist the externalization of subjective mental models, the collaborative processes of constructing conceptual models, and the translation of conceptual models into the physical to foster shared understanding. Visions start with an intangible thought, yet it is the transfer into the material world that composes a tangible starting point for dialogues which continuously inform an iterative creative process: Thought forms matter, matter forms dialogue, dialogue forms thought.

Matter and Mind, Culturesphere, Ingrid Ruegemer, Oliver Szasz
MATTER AND MIND – Interactive Installation

The interactive installation Matter and Mind was part of the exhibition The Era Of Creativity which was shown during Munich Creative Business Week 2020. The installation draws upon the relationship between matter and mind in the context of creative working processes. It invites to consciously perceive matter in form of a collection of sensorial objects and to reflect on the provoked thoughts and associations. The engagement with material things stimulates the mind and opens up room for immaterial things to emerge, such as emotions, meaning, values, consciousness, language and imagination. Hence Matter and Mind facilitates the exploration of human perception, its link to the subjective construction of reality and its agency on creative thinking.

Culturesphere, Gmund Papier, Werner Kroener, Reinhold Ludwig, Art Aurea, Bernd Thiedmann, Oliver Szasz

Culturespere hosted a panel talk with renowned speakers from the corporate sector, journalism, science and art discussed the topic: John Wai Lam, Global Client Collaboration, Steelcase – Reinhold Ludwig, Editor-in-Chief and Publisher, Art Aurea – Prof. Werner Kroener, Creativity Researcher and Artist – Bernd Thiedmann, Coach and Director, Mensch und Veränderung. The panel talk was part of the Munich Creative Business Week 2019.

Culturesphere - Crafting New Perspectives - Ingrid Ruegemer, Oliver Szasz, Gmund Paper, Michal Fargo, Stewart Hearn, Emmanuel Heringer, Susanne Holzinger, Cecil Kemperink, Richard McVetis, Laurenz Stockner, Peter Vogel

The exhibition presented eight award-winning artists, whose individual methods and exceptional approaches trigger new thinking and make fundamental principles of innovation tangible. Artists: Michal Fargo, Stewart Hearn, Emmanuel Heringer, Susanne Holzinger, Cecil Kemperink, Richard McVetis, Laurenz Stockner, Peter Vogel. The exhibition was part of Munich Creative Business Week 2019 and was hosted by GMUND Paper.


Seeding Sustainable Futures was a two-stage project conceived for the Bavarian Academy for Environment, Health and Sustainable Development. The project addressed opportunities of digital change in connection with sustainable developement goals in companies and organisations. In stage one over 150 participants crafted a collaborative art installation consisting of individually hand modeled clay seeds. The aim of the Seeding Sustainable Futures workshop was to provide a positive collective experience and to create a physical metaphor that communicates on an emotional and symbolic level rather than on a rational and abstract level.

Culturesphere, Seeding Sustainable Futures, Ingrid Ruegemer, Oliver Szasz, Innovation, Tactile Thinking, Co-Creation, Art, Craft

Seeding Sustainable Futures was a project conceived for the Bavarian Academy for Environment, Health and Sustainable Development. During a one-day workshop hundreds of hand made clay seeds were created and displayed in form of an outdoor art installation. At the end of the workshop day the seeds got divided among the participating consultancy firms and were taken to their new homes – to about 60 consultancy offices across Bavaria – where they act as a physical manifestation of the collective experience and help to sustain a shared sense of awareness for sustainable behavior.

Some More Impressions of Our Recent Activities...
Two Perspectives – One Mission

We – Ingrid Rügemer and Oliver Szasz – are a multidisciplinary team with diverse backgrounds and expert knowledge, which enables us to bring a fresh approach and a unique set of services to the table. We joined forces out of a shared passion for art, craft and design culture and its powerful proposition for nurturing innovation in a organisational context. Together with an international network of collaborators we follow one mission: Providing inspirational and emotional frameworks that nurture innovation capacities and creative thinking at today’s workplace.

Ingrid Ruegemer, Co-Founder & Artistic Director, Culturesphere
Ingrid Rügemer
Co-Founder / Artistic Director

Ingrid’s experience roots in the practical and intellectual engagement with material culture, design strategy and brand building. Additionally to her bachelor degree in communication design she holds a master’s degree in Ceramic Design from the renowned Central Saint Martins College of Art and Design London, and has established herself as an internationally recognised ceramic artist. Her objects and designs are about perceptual awareness as well as the sensory aspects of emotions and man-object relations. Combining her substantial experience in brand development and design strategies with her expertise in craft-oriented design and her well established global network of fellow artists make her the ideal Artistic Director for Culturesphere, a company that strives to connect the creative power of art, craft and design with the corporate world.

Oliver Szasz, Co-Founder & Innovation Director, Cultursphere
Prof. Oliver Szasz
Co-Founder / Managing Director

Oliver has a background in communication design, design thinking and design management, and received a master’s degree in design studies from Central Saint Martins College of Art and Design London. He holds a professorship in media and communication design at Macromedia University and is responsible for the international design management master program at campus Munich. Prior to his teaching position he successfully ran a multidisciplinary design studio in London for over ten years. His research and project work for major international companies is concerned with creativity studies, human-centred innovation, design thinking and sustainability. He initiated and organized numerous internationally acknowledged conferences, design events and workshops about design as an innovation discipline. With a unique combination of theoretical expertise, practical experience, and a holistic view on design and innovation, he is considered a highly esteemed asset to Culturesphere.

Stay in Contact & Connect With Us...

We regularly curate exhibitions in our studio and gallery space which we will announce in our social media channels on Instagram and Twitter (@culture_sphere). For any questions or thoughts about potential collaborations or to arrange a studio visit, please get in touch with us. We look forward to hearing from you…

Culturesphere Studio, Horemansstr. 30, Munich


Culturesphere GmbH
Horemansstr. 30,
80636 Munich, Germany
T: +49 (0)89 2459 3325

Culturesphere instagram: @culture_sphere



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